The world of SEO doesn’t stand still – each year brings new trends that need to be considered to stay at the top of search results. In this article, we look at the key developments that will dominate next year and help you adjust your strategy.

1. Artificial Intelligence and Its Impact on SEO
   With advancements in Artificial Intelligence (AI) and machine learning, search engines are becoming smarter. Google actively uses AI, such as the BERT algorithm, which better understands the context of user queries. Next year, AI’s impact on SEO will continue to grow. This requires creating high-quality and relevant content that accurately answers user queries. Write as if you’re speaking to a real person, rather than just trying to satisfy the algorithm.
   
2. Voice Search
   In a world where people increasingly rely on voice assistants like Siri and Alexa, voice search is becoming more important. By 2025, it’s predicted that 75% of all searches will be voice-based. This means you need to optimize your content for spoken queries and longer keywords to succeed. Add question-and-answer sections to your site to help users find the information they need more quickly.
   
3. The Importance of Core Web Vitals
   Core Web Vitals are a set of metrics that Google uses to evaluate user experience on a website. They include page load speed, interactivity, and visual stability. Each year, the importance of these metrics for ranking increases. Make sure your website loads quickly and doesn’t cause inconveniences for users. Regularly conduct technical audits and improve the website based on Core Web Vitals data.
   
4. Video Content Continues to Dominate
   Videos have become a vital element of SEO, and their influence continues to grow. Websites that incorporate video content attract more users and keep them longer, improving behavioral metrics. Next year, you should pay special attention to creating and optimizing video content. For example, add product reviews or tutorials to increase user engagement and traffic on your site.
   
5. Combatting Misinformation and the Importance of Authoritative Sources
   Search engines are increasingly focused on combatting misinformation. This means that sites with unreliable or low-quality content lose ranking positions, while authoritative and verified sources are favored. To avoid penalties, make sure your content is based on reliable information and is regularly updated. This not only helps improve SEO but also strengthens trust in your brand.

Conclusion
The future of SEO depends on adapting to new technologies and user needs. Artificial intelligence, voice search, and Core Web Vitals will be key success factors next year. Implementing these trends into your SEO strategy will help you stay competitive and secure top positions in search engines.