In the world of SEO, there are many myths that can be confusing and hinder proper strategy alignment. Let’s debunk some of these SEO myths and clarify what really matters for successful SEO.

1. Myth: SEO is a One-Time Task
   
   One of the most common myths is that SEO can be done once and then forgotten. In reality, SEO is a continuous process. Search algorithms constantly change, competitors update their websites, and users seek new information. To stay on top, it’s essential to continually analyze data, update content, and adjust the strategy to meet new conditions.
   
2. Myth: The More Keywords, the Better
   
   It was once widely believed that stuffing a large number of keywords into the text would help improve search engine rankings. Today, however, over-optimization can cause more harm than good. Modern Google algorithms detect „keyword stuffing“ and can downgrade such pages. It’s important to create content that includes keywords organically, while primarily focusing on user benefit.
   
3. Myth: Internal Links are Unimportant
   
   Many people underestimate the importance of internal links, believing they don’t significantly impact SEO. In fact, thoughtful internal linking helps search engine crawlers better understand the website’s structure and identify which pages are most important. It also enhances user experience by helping visitors easily find the information they need.
   
4. Myth: Content is All You Need for Success
   
   While high-quality content is an essential part of SEO, simply writing good articles isn’t enough. It’s also important to consider technical aspects such as website loading speed, mobile adaptability, and security. Only when combined with technical SEO can content achieve maximum results.
   
5. Myth: Google Ads Improve Organic Rankings
   
   Some believe that running ad campaigns on Google Ads can improve rankings in organic search results. This is not the case. Organic and paid search operate independently. However, combining SEO and paid ads can help reach a broader audience and increase traffic.

Conclusion
Understanding what works in SEO and what is merely a myth is key to a successful strategy. Continuous adaptation and attention to detail will help you avoid common mistakes and achieve better results in search rankings.